"Keep Grindin'": to continue, against all obstacles, in pursuit of what you truly desire. 

 

When spoken internally it ignites a fire that fuels us to take one more step….to go further than we thought we could. It helps us tap in to a deeper thread of our identity. It reminds us that we can and will find that next gear.

 

When spoken to each other it empowers, it uplifts, it creates a bond of support. It unifies a community of people who can not and will not lie down in the pursuit of best version of self, and creation of the best culture for the greatest good in the world. It sends a surge of energy from one person to the next, creating a ripple of positivity and power.

 

And thus the potential to create something greater.